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NICK JONES IS KEEN to stress the difference between his latest, sprawling project in London and Soho House, the globe-spanning, exclusive club he founded there in 1995. This time, he’s aiming to appeal to more than just an elite few. “The Ned is for everyone,” Jones repeats several times as he leads a tour of its dusty first floor amid the clatter of construction. Jones, 53, rarely walks, preferring a skipping jog as he climbs stairs and pinballs from room to room. “I’m so impatient. I hate waiting for an elevator,” he says, pointing to the eight-strong bank of lifts newly installed at the building’s core. “If the…