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IF STORYTELLING is theater of the mind, what follows is adult cinema for motorheads. You have joined me in Lisbon, Portugal, for the global press launch of Bugatti’s Chiron, successor to the all-conquering Veyron 16.4 supercar. On this March evening the air is soft and the restaurants are noisy. Couples amble along the waterfront past the 16th-century Belém Tower, a frosted cake of turrets and crenelations.

The bleak, beetle-backed monster parked in the courtyard of the hotel lays claim to being the new fastest, most…