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SYDNEY—Domino’s Pizza Enterprises Ltd. thought its online delivery platform could be the pièce de résistance of a strategy to fire up sales in France.
Turns out, the system—used in English-speaking countries such as Australia and New Zealand—had problems dealing with apostrophes, commonly found in French addresses and locations like the Rue de l’Université in Paris. It was also challenged by French slang, resulting in hungry diners…