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When Saul “Canelo” Alvarez and Gennady “GGG” Golovkin visited The Wall Street Journal’s New York office in June, a passerby watched the champion boxers walk by and asked: “Which guy is Conor McGregor?”

Mexico’s Alvarez (49-1-1, 34 KOs) and Kazakhstan’s Golovkin (37-0, 33 KOs) have global fan bases that are drooling over their fight Saturday night in Las Vegas. But to the rest of the world, it isn’t getting nearly the attention of…