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Marvel Entertainment dropped a planned joint venture with Northrop Grumman Corp. on Saturday after fans of its superheroes attacked the company via social media for its potential ties with the defense contractor.

The Walt Disney Co. unit, best known for franchises including Spider-Man and the Avengers, had planned to launch the venture at the New York Comic Con event with a self-produced film on space exploration featuring Northrop employees and a magazine tie-in aimed at promoting science education.