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FRAGRANT ROSES, lilacs and bougainvillea dangled from the ornate ceiling of the Ebell of Los Angeles, a historic women’s club—transforming it into a haute hothouse for the launch of the new H&M and Erdem collection. “An overgrown garden that’s been let loose,” said the event’s artistic director Simon Costin, describing the lush décor. Impatient fans of designer Erdem Moralioglu may similarly break the bounds of decorum when the affordable collection’s 87 items go on sale this week.
The runway show itself was equally elaborate,…