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Some families like their Thanksgiving meals over by sunset. Holly Salmons prefers earlier. Five days earlier.

“There’s less competition for our time, and flights are cheaper,” explains Ms. Salmons, chief executive of the Longwood, Fla.-based Better Business Bureau of Central Florida and mother to 4-year-old Grayson. Thanks to the new date, Ms. Salmons says she was able to snag airfare to Knoxville, Tenn., for just $211 a person round trip, including a return from Chattanooga and extra charges for bags and seat selection.