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Sick of dieting? Weight Watchers International Inc. wants you to stick around forever.
Chief Executive Mindy Grossman is transforming Weight Watchers into a long-term life coach rather than a short-term buddy while shedding pounds. “We’re moving beyond a diet to a holistic way of helping people have better habits,” she says. “You should think of us as your daily partner to inspire you to be healthier.”
Ahead…