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FOUR YEARS AGO, Will Cooper, Ari Heckman and their Brooklyn-based design and development firm, ASH NYC, purchased the Wurlitzer Building in Detroit for just over $1 million. Completed in 1926, it was originally home to musical equipment showrooms and studio space for musicians. By the time ASH came along, though, the 55,000-square-foot, 14-story Renaissance Revival structure was in total disrepair. “Most people would have demolished it,” Heckman says.

Instead, ASH saw its potential. The firm already had experience resurrecting…