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TALK OF MARKUPS and wholesale margins isn’t sexy. But direct-to-consumer brands like Warby Parker (eyewear) and Everlane (fashion basics), which eliminate both, have let men without a kingly budget score uncompromised style. Long story short: They sell well-made merchandise for less than you’d normally pay.
Now London entrepreneur Rohan Dhir, 28, wants to push the direct-to-cheapskate model into the high end with his company Archibald London. His pitch is ultimate luxury at less boggling prices. That means a cloud-soft…