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DURING HIS STUDIES at London’s Central St. Martin’s University, Craig Green dressed more like a handcart pusher than a fashion-design student. “I wore a William Grant-whiskey delivery jacket,” said the 31-year-old British designer, who found the topper in a secondhand store. In class, he studied couture clothing, but on his back (and on his mind) was that unadorned utile coat in heavy, durable cotton.
So when Mr. Green started his eponymous brand in 2012, the patch-pocketed, slightly boxy gem became the inspiration for…