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Brad Swiggart, 63, a financial adviser from Lincoln, Neb., on his 1966 “Heinz 57” Wolseley Hornet, as told to A.J. Baime.

In the mid-1960s, Heinz launched a contest in Britain. The entry form, which appeared in magazines, read “57 Unique Cars to Be Won!” after the company’s “57 Varieties” tagline that it still uses today.

Contestants…