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If Hulu or Netflix wins Outstanding Drama Series at Sunday’s Emmy Awards, it will be the first streaming service to claim the marquee honor. And if NBC’s family drama “This Is Us” prevails, it will be a victory for traditional television—and end an 11-year dry spell for network broadcasting.

The race is injecting suspense into awards often undermined by repetition. Five of the seven best-drama nominees—Netflix’s “The Crown” and “Stranger Things,” Hulu’s “The Handmaid’s Tale,” NBC’s “This Is Us” and HBO’s “Westworld”—are…