Can You Measure a Wine's Worth in 'Likes'?

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WHEN MUCH-LOVED Manhattan wine merchant Jean-Luc Le Dû passed away in his sleep a few weeks ago, social media channels were flooded with expressions of grief. Twitter,Instagram and Facebook users posted photos, poetic tributes, even playlists in honor of Mr. Le Dû. His friend Yannick Benjamin, who posted the news, said, “Social media was the fastest way of getting the word out.”

It was a poignant example of how the worlds of wine and social media meet, but the two intersect in more quotidian ways as well.

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