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SYLVANA WARD-DURRETT remembers the late nights well: The former director of special projects for Vogue and mother of two (with one currently on the way) would find herself hunched over her laptop, hunting for kids clothing into the wee hours, the only spare time she had. “I would have no less than 25 browser tabs open,” she said. “You have the mass e-tailers for basics, but for more special and higher quality pieces that will last more than two wears, I’d have to scour the internet for small, indie boutiques.” After she vented to fellow Vogue alum Luisana Mendoza Roccia, a mom of three, the pair realized there had…