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Using a Bic ballpoint pen, Jerry Seinfeld composes all his jokes on sheets of yellow legal paper, as he’s done since 1975 when he first tried his hand at stand-up comedy. He kept every joke, organized alphabetically, but never intended for anyone to see the pages.

“I don’t want to say embarrassed, but they were a very private thing for me,” Mr. Seinfeld says. “I don’t want people to know how much work I put into it. I just think…