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GREG LAUREN HAD a secret. With a label of his own, the 47-year-old designer already had a surfeit of outerwear, but he furtively coveted a Moncler jacket. “I just really admired the brand from afar,” said Mr. Lauren. He’d see his 4-year-old son strut about in a glossy puffer from the Italian label, but it didn’t seem to make sense to buy one for himself.
Then just over a year ago, Moncler artistic director Francesco Ragazzi, who’s tasked with reaching out to buzzy talents for partnerships, contacted Mr. Lauren and tapped…