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Rent the Runway, a fashion rental service popular in big U.S. cities, is set to launch a new plan to test whether women in Middle America are willing to borrow apparel rather than buy it.
The New York-based company on Monday is introducing a new subscription priced at $89 a month, 35% less than the $139 monthly subscription plan the company launched last year. The new, lower-priced plan limits customers to four items a month and excludes some high-end designers.
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