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Sporting a black hoodie, gray board shorts and white Adidas Yeezy Boost sneakers, Scooter Braun—manager to Justin Bieber, Ariana Grande and Kanye West—buzzes into the SB Projects offices in West Hollywood, a former residence overflowing with start-up energy and 42 employees. Braun’s face is framed by a several-day scruff and a baseball cap emblazoned with The Life of Pablo, the title of West’s most recent album. “I guess I’m a super fanboy now,” he says. “He makes great merch.”

A short while later, Braun, 36, calls his…