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“Star Trek” and “Star Wars” fans have debated the merits of the rival space franchises for decades, but while “The Last Jedi” has taken a lightsaber to its box-office competitors this winter, there is also a surprising glut of “Star Trek” sightings in popular culture.

“ ‘Star Wars’ is about legends. It’s about epic storytelling, whereas ‘Star Trek’ feels like it’s about us, our friendships,” says Michael Golamco.

He…