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COCKTAILS DON’T GET much simpler than the Negroni, an equal-parts mix of gin, Campari and sweet vermouth. Now bartenders are complicating matters slightly, pushing past the classic recipe to new concoctions.

The versatile template of the original—and a hefty marketing push by Campari—has revived the drink’s popularity in recent years. The new wave of variations also owes a debt to the explosion of new amaro and aperitif spirits now…