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For the price of one of White Castle’s new T-shirts, you could buy well over one hundred of the fast food chain’s cutesy sliders. Yet this isn’t a fry-smell-soaked T-shirt hanging on the wall behind a cash register: It’s a limited-run top produced in collaboration with Telfar, a 12-year-old norm-busting fashion label out of New York. Still want the burgers? That may be all you’ll get—many of the $120.99 shirts have already sold out.

On paper, it’s hard to think of two more diametrically opposed entities than the calorie slingers…